As a professional large-scale steel manufacturers in China, great wall corporation think that foundry enterprises implement the strategy of product differentiation can more quickly and effectively realize that the business enterprise outshine others in numerous industry enterprises, so as to attract more customers, gain a broader market. However, differentiation strategy involves many aspects, not only product differentiation, but also service differentiation and culture differentiation, etc. Among them, the product differentiation and service differentiation are more important.

First, product differentiation. If foundry enterprises want to achieve product differentiation, From quality, technology, performance, design, and other aspects. Continuously improve product quality, technology, perfect performance, optimization design, so that the products is higher than other enterprises in quality, technology and performance in the same industry. At the same time, make continuous improvement on design and optimization, which are based on the performance of the product in the internal structure of product design and make product advantage more prominent.

Second, having differentiation service . At present, overall service consciousness has been improved in foundry enterprises, enterprise can achieve competitive advantage only with the implementation of the service characteristic, individuation, differentiation. Therefore, at the same time to achieve the implementation of the service comprehensive, enterprises should pay attention to provide personalized service according to the specific demands of customers as much as possible to meet all the requirements.

In more than ten years of trials, Chaeng has always aim to "customer satisfaction is our eternal pursuit", and making every effort to provide users with the best quality products and the most perfect service to create value for customers.